LiveWell

In a world of green juices, expensive supplements, and whatever Gwyneth Paltrow is doing, LiveWell by Zurich saw the absurdity of it all and decided to break free from the mould. 

LiveWell is a holistic health and wellness app without the fuss. Instead of lofty goals, it helps its members make small, actionable changes that fit into their everyday lives.

We conceptualised a campaign and built a digital-first strategy designed to meet people where they are (burned out, barely keeping up, or just trying to remember to drink water) with 90 English copy variations, 304 custom ad copy variations, 30 landing pages, and  230 short video assets. Then, we worked with native speakers and cultural consultants to adapt the work for Brazil, India, and Indonesia.

Awards: Shortlist - 2025 The Mark Awards